Ads that learn from your sales.
We run Google and Meta campaigns for contractors and tune them with AI toward the leads that become signed jobs, not just clicks. Built on your own ad accounts, set up and managed by our team.
We optimize for signed jobs. Not clicks.
Most campaigns tell Google and Meta about a click. We tell them which leads booked an estimate and became paid work, so they find more people like them.
- 01AdSeen by the right homeowner
- 02LeadA call or a form, captured
- 03BookedThe estimate is on the calendar
- 04Signed jobWork won, with its value
Four channels. One budget that moves.
We pick the mix for your trade and your service area, then shift spend toward whichever channel brings signed work.
Show up when they search.
Ads on searches like “roof repair near me” or “AC not cooling”, written for your trade and your service area.
Top of the page, pay per lead.
The Google Guaranteed ads above the search results. We set up the profile, the service areas and the job types, and keep them tuned.
Google's AI across every surface.
One campaign across Search, Maps, YouTube and Display, fed with your best creative and your real outcomes.
Reach them before they search.
Facebook and Instagram ads with instant lead forms and short video, aimed at homeowners in your area.
Everything it takes. Run by our team.
One engagement covers the strategy, the creative, the day-to-day tuning and the reporting. You approve the direction; we do the work.
Strategy and setup.
Keyword and audience research, campaign structure, and tracking for calls, forms and booked estimates, built on your own Google and Meta accounts.
Creative made with AI.
Ad copy, images and short videos produced with AI and reviewed by our team, in many versions, so the platforms can test what works.
Adaptive optimization.
On a regular cycle we look at what brought signed work and shift bids, budgets, audiences and creative toward it. AI does the heavy reading; our team makes the calls.
Landing pages and a monthly report.
A landing page for each campaign, and a monthly report in plain words: leads, booked estimates and signed jobs, not just clicks and impressions.
More leads are half of it. Answer every one.
Adaptive Ads works on its own. Pair it with Smart Office, our AI receptionist, and every lead the ads bring is answered day and night, screened by text and booked for an estimate.
See Smart OfficeYour accounts. Your data.
We manage. You own. Nothing about the setup locks you in.
In your company's name.
Campaigns run in Google Ads and Meta accounts you own. Our team works in them with access you grant.
Paid to the platforms directly.
Your ad budget goes straight to Google and Meta, separate from our management.
Stays with you.
If you ever leave, the accounts, the campaign history and the audiences stay yours.
Straight answers.
What contractors ask before they hand us the ads.
What is adaptive ad management?
Campaign management that tracks each lead to the signed job and shifts spend toward what works.
Which platforms do you run?
Google Search, Google Local Services Ads, Performance Max, and Meta (Facebook and Instagram). We choose the mix for your trade and your service area.
How much does it cost?
It depends on your trades, your area and your ad budget. Request a consultation for a clear quote.
Who owns the ad accounts?
You do. The accounts, the history and the audiences stay yours.
What does the AI actually do?
It helps produce ad copy, images and short videos in many versions, reads campaign and lead data to spot what brings signed work, and feeds real outcomes back to the bidding systems of Google and Meta. Our team reviews the creative and makes the decisions.
Do I need Smart Office?
No. Adaptive Ads works on its own.
Who do you work with?
Contractors and home service companies in the United States: roofing, HVAC, plumbing, electrical, remodeling, windows and doors, and more.
Make your ad budget learn.
Tell us your trade, your area and what you spend on ads today. Our team replies within two business days.
Request a consultation Or see Smart Office, our AI receptionist